Lolita and Recession: Will Dance for Brand and Loose Change.

I’m a big proponent of keeping fashion seperate from politics and larger world matters. After all, when you really get down to it – fashion is a pretty shallow endeavor. Still, it’s hard to miss how the financial crisis that has rocked most of the world has affected a lolita’s pocketbook. If you you’re working yourself, chances are you’ve noticed all the business downsizing and closing shop and realized your job could be the next to go. If you rely on the kindness of others to score your lolita threads, you might notice gifts from parents or other loved ones will be getting a little less generous while they gaurd their finances a little more closely. Think of this as our little ‘how-to guide’ for surviving a recession as a lolita.

1) OMG STOP! – Forget that dress you’ve been eyeing forever or that pair of shoes you’ve been saving up for the past few months. Err on the side of caution by stoping the unnecessary expenses cold turky. This is probably easier for more established lolitas who’ve already built up a nice closet and also gives them a good excuse to challenge themselves to find new ways to accessorize and wear their wardrobe. If times get tough, you’ll be happy you have that extra cash in your bank account to pay for necessities like food and shelter rather than having it tied up in a meer, albeit fabulous, lolita winter coat.

2) Scour the mainstream stores – Sure you may get weird looks combing through the racks at your local boutique, department or chain store in lolita, but ruffly and flouncy items, particularly those that have been victorian-inspired have been in fashion for a while. With patience and a keen eye, chances are you can pick up plenty of lolita appropriate clothing and accessories at mainstream stores. H&M has been particularly notorious for stocking lolita-like items such as a ruffled heart-shaped purse and most recently, a mini top hat. For the Australians out there, keep an eye out for places like Jay Jays, Temt, Valley Girl, Equip, Forever New and Myer/Miss Shop, especially for blouses and accessories. Diva ( have stores all over Australia and often have lines/seasonal goods that are perfectly lolita for between $5 and $40.

3) Beware the exchange rates – Many international lolitas look to the Japanese brands to procure their lolita wares, but the financial crisis has thrown exchange rates a curve ball and your money may not be buying you as much as it once did. For example, two years ago a one piece dress from Angelic Pretty which cost 40,000 yen cost someone buying with USD $353.98, if that person were to buy that exact same dress today it would cost USD $431.04. That’s a over USD $77 more due to the fact the yen is stronger than the US dollar – despite the fact both countries are in a recession. Similarly, Doll Part reports the Australian dollar is also down compared to Japan, and the previously cheaper alternative of buying from Hong Kong. Australia for the most part has been spared by the financial crisis but shopping internationally is still a pain. For example, a dress costing $200 USD will cost around $305 AUD (1 AUD = 0.657166 USD) but it is still cheaper to by from Hong Kong and Singapore. The solution? Watch your exchange rates, if your money is stronger than the country you’re buying from then by all means, have at it but remember the added cost of shipping might not make it such a steal after all. The safest solution is to buy local – either from local lolita brands that have established themselves or seamstresses that take commissions, but do your research so you know what you’re getting yourself into.

Article by Umi and Doll Part/Fappy

Watch out for PART 2 of this article in the coming days :D

One Response to “Lolita and Recession: Will Dance for Brand and Loose Change.”

  1. Victoria Suzanne Says:

    you beat me! I was about to do a post on the recession + Lolita, but mine is a different slant – expect to see it soon!

    also, do you mind if I friend you on LJ?

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